What we offer
OBM has created a 3-D marketing system that every business owner should incorporate for success in today’s marketplace:
Design your brand identity which includes your logo, stationary signage, brochures and other marketing collateral to keep your brand image fresh, consistent and great looking to attract customers to your company.
Develop your central digital hub which is your website. This is often the 1st touch point your customers will ever have with your brand. We help you stand out above the crowd with an aesthetically stunning website that helps you convert visitors into new leads and customers.
Drive relevant traffic to your website through precise digital marketing efforts to put you in the right place at the right time when your customers are searching for you online. Our inbound digital marketing experts can guide you what will work for your business.
Your Digital Brand
Though they say not to judge a book by its cover, we judge things all day long by appearances, now, don’t we? Given that fact, we believe in making your business look the part, walk the talk, however you’d like to put it. In the world of digital marketing, branding your business can help take you further, and that’s where our Graphic Design services come into play.
We’ll give your business a professional logo with personality, branded social media skins, email signatures and all the corporate branding you’ll need online and for print. After we’re done, you’ll have a consistent online brand that inspires trust and confidence with your customers.
View Our Graphic Design Services below. We’ve got an overview of each service, and how you can get started in branding your company.
You know what they say about first impressions…The cornerstone of all your marketing efforts, your company’s logo, is essentially the face of your brand. Whether you run a startup or a long-established business, a fresh logo design might be exactly what you need to kickstart your digital marketing efforts. And it’s critical to use your logo and consistent branding across all web properties and print materials to demonstrate competence and inspire confidence in your company.
You need a uniform appearance across your social media sites to have the same custom look and feel as the rest of your online and offline marketing collateral. Well, we think that’s a great idea… and, we’d like to make it happen for you.
We design skins, backgrounds, cover pages, profile images, customised banners and headers for your social media platforms so your business looks ready to socialise.
Emails are the most direct route to getting a message to your audience. Send them something they’ll enjoy seeing that carries important information about your business, products, services – whatever you need them to know, when you need them to know it.
And make it easy for people to get in touch with you by signing off every email with a professional signature. Include all the info you want with hyperlinks for quick contact, plus your logo and tagline. Simple, but another way to continue to BRAND YOU as an individual.
Branding is not just a buzzword, it’s important to promote your business. Branding helps you clearly communicate what your business offering is and it sounds cliché, but it really does help build credibility and create a connection with potential customers. Branding covers pretty much every piece of online or offline collateral your business may use, starting with your logo.
a Great User Experience
It’s one thing to get found online, but it’s another to get truly noticed. Our website design & development services are all geared towards building a website that is both optimised for peak search engine performance and designed in a manner that naturally influences customers to take concrete steps toward making a purchase.
Subtle elements, like the phrasing of your content and the navigational structure of your website, can have an immeasurable impact on the extent to which your website facilitates transactions.
Since we understand how important it is for your website to help you increase your revenue, we’ve made promoting buying actions a priority of our website development efforts. View Our Development Services below. We’ve got an overview of each service, and how you can get started in bringing your site to life.
It’s not just a blog platform. WordPress sites are the way to go if you want easy access to updating content, stronger SEO indexing, simple social network integration, cost savings and so much more. Sounds good, right? Say the word and OBM can help you build a beautiful, responsive front end with a WordPress backend to meet your business needs. We’ll help you plan, create and launch an engaging site that loads fast with plenty of cool features.
Okay, so why do you need one? A landing page is an essential sales tool that can convert a higher percentage of website visitors into leads. It’s basically a website page with a lead form to capture visitors’ information, typically used to target traffic from a specific ad, email or social media campaign. Driving this targeted traffic to an effective landing page that prompts them with a more direct call to action leads to higher conversions.
We’ll tell it to you straight… you pretty much have to have a mobile website to ensure a GREAT USER EXPERIENCE for your customers. Consumers are using their mobile phones as a research and purchase device RIGHT NOW. Even if they are searching from their desktop or laptop, they still have a smartphone on hand to call a business or conduct a parallel search. The Solution: Responsive Design. Now you won’t lose those customers to competitors with a site that hasn’t been optimised for mobile that doesn’t fit their screen or isn’t easy to navigate while on-the-go. Our slick mobile website solution will help connect you with customers and increase mobile traffic and sales. Fact: 60% of consumers search for businesses within walking or driving distance while they’re out and about from their mobile device.
You can’t make money online without an effective eCommerce-enabled website to accept payments, right? Let customers buy your products and services any time, day or night… we’re here to help make it happen. The key here is not just any old website with a buy button and payment portal but one that also inspires people to buy.
Qualified Traffic & Sales
Remember that line from the film, Field of Dreams? “If you build it, they will come…” That’s not entirely true.
After you’ve built a website, you’ve got to drive traffic to it — a challenging task in our overloaded online world. Our Drive services are geared towards making sure your business is seen by potential customers online.
Facebook and Instagram are the largest of the social networks and continue to grow at a pace that is absolutely unheard of. Only 6% of small business are currently taking advantage of social media marketing– and they are cashing in fast! That leaves 94% of business owners watching things go by while the competition crushes it. We are here to change that! We help local business owners and companies of all sizes find their customers online. We turn Clicks into Customers.
Take Facebook – there are 1.6 BILLION regularly active users. Target a captive audience based on demographics, location, and other key criteria at any hour of the day. Due to changes in how Facebook’s newsfeed algorithms work, organic visibility has been reduced even when you’re posting with relevance and frequency, making Facebook Ads not just more important, but necessary to be seen.
Facebook advertising is right for any size business because you are able to truly target who sees your stuff. Knowing how to create an effective ad that speaks to your audience is key… it’s also where we come in and take the trial and error out of the equation.
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
We’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.
What Is Email Marketing?
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. We’ll show you:
1. How to build an email list full of targeted customers.
2. How to optimise your emails for the highest open rates and click-through rates (CTR).
3. How to automate the process of nurturing your leads and turning prospects into customers.
How we make Facebook Advertising work
We have perfected the way we run Facebook Advertisements for our clients over years of training, learning from experts, staying current and constantly keeping up with the latest and greatest in technology and tools in the marketplace. Now, in order to be successful with Facebook Advertising you must be clear on these 4 key ad components. (ALL FOUR at the SAME TIME!)
What do you sell? Grab attention with a compelling offer. We’ve seen many companies advertise on Facebook with offers that are confusing. You must be clear, people. Make it easy to understand and buy… frictionless! Then we can have fun with converting to sales.
Who are you selling to? Define the person you want to target. Know thy audience! Create an avatar of the customer that buys your product or service. This may include age, race, gender, location, interests, job title and many more criteria available for targeting.
Why should they buy from you? Build trust with your customers. You are selling the outcome, what they feel after they buy your product, service or whatever action you want them to take.
Why should they buy right now? Drive immediate action. You need to light the fire under people to purchase right now! People love to procrastinate. So give them a reason not to, make it scarce, limited quantity, ending tomorrow… you get the picture.
What you can expect
Facebook Advertising can be an expensive guessing game on your own. We understand and optimise Facebook Campaigns daily, so go ahead and leave it up to us. We strategise for our customers as if your business was our business. We want to see you grow.
An essential counterpart to your social media presence is being able to talk to your prospects, clients and customers directly via email. Read on to find out more…
How we make Email Marketing work
There are many reasons you should make email marketing one of your top priorities, but here are the top 2:
1. You own your customer list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
2. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
Email is one of the best ways to make sales online. Combine this with a pro-active social media strategy and watch your sales numbers increase rapidly!
Follow these 3 key areas to ensure email marketing success:
To grow your email list, you need to attract people with a compelling offer. You need a lead magnet which needs to be:
1. Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.
2. Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.
3. Creating noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.
4. Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.
5. Immediately available: People love instant gratification, so give it to them right then and there.
Personalised Email Marketing with Segmentation.
Most marketing experts will tell you to build an email list. But what they don’t tell you is that your email list will not be as effective without proper segmentation.
What is Email List Segmentation?
Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalised and relevant emails.
Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions.
The Autoresponder is arguably an online marketer’s most powerful tool for making sales. It helps you to successfully engage your email list, build relationships, and turn prospects into buyers.
The best part is, once you’ve created it, your work is done, so you can focus on the important aspects of your business.
So, What is an Autoresponder?
An autoresponder is a sequence of emails that are automatically sent to a segment of people on your email list and is triggered by a specific event, such as joining your list, a certain browsing behaviour, cart abandonment, downloading a PDF, or buying a product.
The content of an email autoresponder series is created in advance and set up to send at the appropriate time with the help of your email marketing software.
Every online business needs an autoresponder series for two main reasons:
1. They nurture your leads by providing valuable information and insights, as well as teaching them how to make better decisions through an automated onboarding process.
2. They turn prospects into customers by helping you build “know, like, and trust” before you ask for the sale. Then you can make your pitch at the best possible moment, and you can do it without being overly “salesy” or pushy.
Feeling overwhelmed? Don’t worry, set up a free consultation and we’ll walk you through the process.
You focus on your business, we’ll handle the rest.